Ginza Natsuno Chopsticks Case Study: Ginza Beni

Ginza Beni

Sushi and Art: Creating a Culture Felt with All Five Senses

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Since its opening on October 10, 2019, “GINZA BENI” has continuously provided a unique experience of pop art and high-end sushi to various customers. Combining authentic ingredients, craftsmanship, and a sensory experience that goes beyond just taste, customers are guaranteed a new kind of dining experience.

Today, we had the pleasure of speaking with Mr. Masahiro Mizobe from “GINZA BENI.”

Natsuno: Thank you for taking time out of your busy schedule. From the moment I entered your restaurant in Ginza 8-chome, I felt a change in atmosphere that made me straighten my back. I appreciate your time today!

Mr. Mizobe: Thank you, it’s my pleasure.

Natsuno: Thank you for selecting our chopsticks as the 5th-anniversary commemorative item, and congratulations! Could you tell us why you chose Ginza Natsuno’s chopsticks for this special occasion?

Mr. Mizobe: Of course! I’ve actually been to the Ginza Natsuno store and thought it would be great to use the chopsticks as a gift. They seemed perfect as a return gift for our anniversary celebration.

Natsuno: Thank you for your selection. We were surprised when you placed an additional order right at the first delivery. Your quick decision-making in such a fast-paced environment was impressive.

Mr. Mizobe: I’m glad our customers were happy with them!

Natsuno: Could you share why you decided to open a high-end sushi restaurant in Ginza?

Mr. Mizobe: Previously, a classmate of mine opened a sushi restaurant in Ginza, and I joined him. After working at the sushi restaurant, I did some part-time dishwashing at a Chinese restaurant, sacrificing sleep to work. Around the time I thought I wanted my own restaurant, I was fortunate to receive an offer from Mike at “TRAX TOKYO,” which led to the founding of “GINZA BENI.” I was already 45 at the time, and I’m deeply grateful to Mike for the opportunity.

Natsuno: There are over 500 sushi restaurants in the Ginza and Shimbashi area alone. What makes your restaurant unique?

Mr. Mizobe: Nowadays, many customers expect sushi restaurants to serve delicious sushi. I actually think of myself as far from being first-rate. I’ve never worked at a top-tier restaurant, but I strive to reach that level. I constantly research the right balance of salt and vinegar to bring out the best potential in the fish and rice.

Not just the sushi, but also the desserts and coffee are carefully selected. I hope people enjoy “SUSHI BENI,” where the dining and space come together as one!

We have many special customers, so I’d love to consult with you about custom-made chopsticks for them!

Natsuno: Thank you for your time! I will be in touch regarding the custom chopsticks. Thank you again for today.

Incidentally, Mr. Mizobe was scheduled to participate in an event in New York the weekend following this interview. His energy to spread the joy of sushi never ceases.

GINZA BENI
Enjoy sushi with all five senses in an artistic space in Ginza
Address: Nakajima Shoji Building B1, 8-6-5 Ginza, Chuo-ku, Tokyo

Business Hours
Mon-Fri: 6:00 PM – 10:00 PM
Saturday (all start at once): 6:00 PM –
Closed: Sundays, holidays
Seating: 8 seats

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Editor’s Note
“A unique sushi and art space, where everything blends perfectly to create a new kind of sushi restaurant. It has a remarkable presence, not only in Japan but also in high demand overseas. Combined with Mr. Mizobe’s wonderful personality, it’s a place we highly recommend everyone experience.”